Dow Europe GmbH, EMEA Marketing Manager Adhesives
Dubai, United Arab Emirates
Izzat Midani is currently EMEA Marketing Manager for Packaging Lamination Adhesives, part of Dow Packaging & Specialty Plastics.
In his role Izzat is responsible for filling, managing, and commercializing the innovation pipeline, define future business growth and market development initiatives, implement marketing plans across the EMEA region and drive collaboration with value chain partners and brand owners.
Prior to that, Izzat was Account Manager for Packaging & Specialty Plastics, based in Dubai, UAE and responsible for the Middle East & Africa region. Where he played an instrumental role in growing Dow Adhesives business in the region by 24% YoY and penetrated new countries where the business made the first ever sale in Cameroon, and Ivory Coast as well as attaining 14 new customers to the business.
In his previous role as Lead Marketing Specialist for Dow Commercial Discipline (Middle East, and Africa). Midani was part of the Growth Implementation Team, responsible for working with local businesses, commercial, and geography leadership on growth initiatives, developing operational marketing plans to effectively position products in assigned market segments, conducting competitive analysis, and developing promotional strategies, in addition to Digital Marketing and Demand Generation campaigns.
Izzat played a key role in Sadara pre-marketing activities for Ethanolamines (EOA) part of Dow’s Industrial Solutions business where he mapped out >14 KT of addressable market for both Sadara & Dow zone, across four industries (Oil & Gas, FMCG, Personal Care, and Construction). Prioritized top accounts and new prospects for sales team to pursue, provided the business with a competitive analysis for each industry.
Midani joined Dow in late 2012 as a Candidate in the Commercial Development Program (CDP). Prior to joining Dow Izzat worked as a Sales Executive at REDA Chemicals, a multinational chemical distributor, he was in charge of growing the Maghreb region of North Africa for REDA’s commodity plastics business unit.
In Jan 2017 Izzat started the Young Innovative Professionals Chapter in the UAE (currently RISE) where he led numerous Professional, Philanthropic and Social events for the office (ex. Presentation & communication skills training, Finance for non-finance, Breakfast with Leaders, Marine Cleanup, Blood drive, office basketball games)
Izzat holds a B.A. in Economics from The Pennsylvania State University, USA, he also holds an Advanced Marketing Campaign Manager Certificate from Eloqua (Oracle).