We live in a fast-changing world, driven by megatrends, such as population dynamics, digitalization, shifting production patterns, resource scarcity, and climate change. What will the world look like in 2050, and how can the global printing and packing industry engage in, and help shape development which is truly sustainable and meets economic, social and environmental needs? In a landmark development in 2015, the United Nations General Assembly adopted the 2030 Agenda for Sustainable Development. The 2030 Agenda provides a global blue print for action, based on sustainability considerations. It has been widely endorsed by Governments and stakeholder groups, including industry. What are challenges and opportunities for the printing and packing industry to fully implement the 2030 Agenda? What type of leadership, innovation, and business models can keep the industry profitable, while shifting it towards true sustainability. The talk will encourage leaders in the printing and packaging industry to embrace sustainable development solution through visionary leadership and bold transformative action. Examples are provided from a range of sectors and industries, how sustainability transformation can minimize environmental impacts, while maintaining economic viability.