15:5016:10 22. Apr 2021
15:5016:10 22. Apr 2021 iCal myOrganizer
touchpoint packaging

Sustainability: A peek into a brand owner’s perspective

Session touchpoint packaging


Merete Willumsen Haugå Hennig-Olsen, Marketing Manager
Claudia Josephs European Brand & Packaging Design Association (epda), General Manager

This session throws light on a brand owner’s perspective on sustainability. Claudia Josephs, epda General Manager, will interview Merete Haugaa, Marketing Manager at Hennig-Olsen IS, the oldest ice cream producer in the Nordic region, to explain what Hennig-Olsen’s main sustainability ambitions are. You will also learn what challenges and opportunities the company is facing on its way to become more sustainable and what the print & packaging industry can do to help them realise their sustainability goals.