Use-case – A just-in-time print supply chain that connects brand and consumer

In this online panel discussion, EFI, priint and Esko will draft a picture of a “best practice” packaging and print workflow supporting a creative loyalty program at the Dutch bakery “Voncken”: The Bakkerij Voncken loyalty program is engaging consumers to collect enough points to obtain polaroid-style pictures of their heroes at their favorite bakery which they can store at home in a branded luxury collection box. This way, consumers are literally taking bakery Voncken home. The 22 outlets of Bakkerij Voncken must be able to replenish their local stock of collection boxes and when having saved a sufficient amount of credits, the hero polaroids are expedited directly to the home of the consumer, accompanied with personalized printed advertising.

Join this webinar to learn more about the packaging and print supply chain and workflow technology behind the loyalty programm. Ensuring timely delivery of all the components drives consumer engagement – ultimately the main motor for business growth of the Voncken bakery.

Participants of the panel discussion: James Nelson, Product Marketing Manager – Packaging, EFI ; Sebastian Hardung, Director Alliances and Marketing – priint WERK II ; Jan De Roeck, Marketing Director, Esko

Moderation: Kristin Kain – Strategic Advisor