The Increasing digitalization is permanently changing processes in B2B marketing. We see print as part of the digital transformation and as part of a future digital process chain. But what role will print play in the B2B marketing mix in the future?
Will there still be fully comprehensive product catalogs in the future? A look at the B2B market environment from the perspective of a software company specialized in layout automation and possible approaches for innovative print products.
What opportunities does the change create for the printing industry? How must the printing industry change with regard to customer service?
What issues arise from the changes and how can a customer be convinced of the added value?