Alison's contribution to this panel will consist of presenting the Print Your Future project (www.printyourfuture.eu). Print Your Future is about attracting a new skilled workforce for quality jobs to the European graphical sector. The printing industry has a lot to offer, and the project helps to communicate this to the next generation of print professionals.Following a short introduction, Alison will show some video clips created for the Print Your Future project by young people studying or working in the printing industry in Europe. The videos give insights into what it is like to work in our sector and showcases some of the different career opportunities it can offer.Intergraf, the Brussels-based trade association representing the European printing industry, is co-coordinating the Print Your Future project alongside the trade union UNI Europa Graphical. The project is supported by Hochschule der Medien.