12:5013:10 23. Apr 2021
12:5013:10 23. Apr 2021 iCal myOrganizer
dna - drupa next age

Panel discussion on the necessary MindShift of the graphic arts industry

Session dna - drupa next age


Thorsten Hamann Laudert GmbH + Co. KG
Rüdiger Maaß Fachverband Medienproduktion e.V., Geschäftsführer

The panel discussion with Thorsten Hamann, media expert at Laudert GmbH + Co. KG, shows which mindshifts are necessary to fulfill the numerous requirements around multichannel publishing in such a way that the communication solutions for the clients result in a meaningful and successful combination of print and online. To achieve this, it is not enough just to promote techniques, new consulting approaches are needed.