16:3016:50 21. Apr 2021
16:3016:50 21. Apr 2021 iCal myOrganizer
touchpoint packaging

NABA & EPDA for TPP // Most Advanced Yet Acceptable

Session touchpoint packaging


Luca Ferreccio NABA, Nuova Accademia di Belle Arti di Milano, Senior Lecturer


Niccolò Campanini Art Director · Graphic Designer
Tommaso Cogliati Graphic Design | Lettering
Flavia Franciscone Graphic Design
Patrizia Moschella NABA, Nuova Accademia di Belle Arti di Milano, Area Leader Communication and Graphic Design
Rob Vermeulen epda - European Brand & Packaging Design Association, Lecturer and epda Board Member

The University has always been the cradle of research. Teaching communication by constantly doing research means to be able to train new generations of designers, who will "shape" the future world. Through the projects of NABA students, awarded in the TPP Drupa didactical contest in collaboration with EPDA, we can clearly see how young minds are being professionally trained, and projected towards a future that is already the present for them. Moreover, students had to focus on the production by prototyping their design taking into account feasibility aspects, so that these imagined future scenarios could become a solid reality.