Despite a growing social trend for sustainability in the EU textile and fashion industry, Europeans are quoted as consuming on average 26 kg of textiles per person per year. Each item is reportedly used for a short period, resulting in 11 kg of textiles being discarded per person per year. A number of initiatives are being undertaken within Europe to address sustainability within the fashion sector. The printing industry is directly impacted by this sustainability shift. Substrate and ink developments offer the fundamental starting point for any conversation about the change. This session, organised on the annual Earth Day, will open with a presentation by the European Chemicals Agency and will include a panel discussion with some of the world's leading ink manufacturers.