The circular economy has emerged as an overarching policy theme which is likely to guide sustainability policies and practices in the year to come. The concept will mandate actors in the private sector to fundamentally think differently about product design. Concepts such as sustainable supply chain management, extended producer responsibility and life cycle management will become imperatives, rather than option. Companies which fail anticipating these developments are likely to compromise their competitiveness in a globally changing world. The presentation will provide an update on latest international policy developments and discuss them for their relevance in the packing industry.