17:1017:30 21. Apr 2021
17:1017:30 21. Apr 2021 iCal myOrganizer
touchpoint packaging

Discussion around the interaction between packaging and the consumer in the prevention of counterfeit goods.

Session touchpoint packaging

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Ischi Yann SICPA, Business Development Director

This session will consist of a discussion between Yann Ischi, from SICPA and Jane Raymond, a consumer psychologist and expert in visual and emotional cognition. The two will discuss how effective use of packaging with security labels equipped with visible features that enable consumers to easily and confidently authenticate a product, akin to those used on banknotes, could be an effective anti-counterfeit measure for consumer products.