Lorena Hoffmann works as a Project Manager within the Heidelberg Digital Unit, focusing on international projects in the environment of Sales Excellence and Business Intelligence.
After studying International Business from 2012 to 2015, she started as CRM Consultant at Heidelberg. Since then, she has been working closely together with the Sales and Service Units of the company.
Currently, she is working on projects to increase the efficiency of the Omni channel Sales approach of Heidelberg and to support the markets. Beside this, she started to do her Masters degree in 2019 as Master of Science, Business Consulting and Digital Management, expecting to graduate next year.